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How @DellOutlet Makes Millions By Building Personal Connections & Participation

Speaker: Stefanie Nelson, Manager, Demand Generation, Dell Outlet

In less than 2 years @DellOutlet has skyrocketed into the top 100 most followed Twitter users and contributed significantly to Dell's more than $6.5 million in direct sales through the channel.   In this interactive session, @DellOutlet’s Stefanie Nelson shares her thoughts on Dell’s social media and Twitter strategy including how:

 

  • Dell strives to build a personal connection with Twitter users by catering to different segments and customer needs.
  • Leverages the immediacy and uniqueness of Twitter to share deals and exclusive offers with followers.
  • Encourages participation through the use of coupons and clearance events.
  • Tracks and measures success.

 

 

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