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NEXT WEBINAR:
How @DellOutlet Makes Millions By Building Personal Connections & Participation
Date: February 9, 2010, 1PM EST
Speaker: Stefanie Nelson, Manager, Demand Generation, Dell Outlet
In less than 2 years @DellOutlet has skyrocketed into the top 100 most followed Twitter users and contributed significantly to Dell's more than $6.5 million in direct sales through the channel. In this interactive session, @DellOutlet’s Stefanie Nelson shares her thoughts on Dell’s social media and Twitter strategy including how:
To join the PMN click here
How @DellOutlet Makes Millions By Building Personal Connections & Participation
Date: February 9, 2010, 1PM EST
Speaker: Stefanie Nelson, Manager, Demand Generation, Dell Outlet
In less than 2 years @DellOutlet has skyrocketed into the top 100 most followed Twitter users and contributed significantly to Dell's more than $6.5 million in direct sales through the channel. In this interactive session, @DellOutlet’s Stefanie Nelson shares her thoughts on Dell’s social media and Twitter strategy including how:
- Dell strives to build a personal connection with Twitter users by catering to different segments and customer needs.
- Leverages the immediacy and uniqueness of Twitter to share deals and exclusive offers with followers.
- Encourages participation through the use of coupons and clearance events.
- Tracks and measures success.
To join the PMN click here
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THE PMN BLOG:
February 8, 2010 - Kicking Traditional Marketing Habits & Embracing Social Media
January 14, 2010 - How Mint.com Made A Mint By Socializing Their Email
December 10, 2009 - 2009 Social Media Case Studies & Lessons
November 11, 2009 - Gen Y Would Abandon Social Networks Before Email and Texting
October 30, 2009 - Frank Eliason of @comcastcares Shares His Twitter Secrets With The PMN
October 13, 2009 - New Research: Engaging Gen Y & Dispelling Myths About Money
February 8, 2010 - Kicking Traditional Marketing Habits & Embracing Social Media
January 14, 2010 - How Mint.com Made A Mint By Socializing Their Email
December 10, 2009 - 2009 Social Media Case Studies & Lessons
November 11, 2009 - Gen Y Would Abandon Social Networks Before Email and Texting
October 30, 2009 - Frank Eliason of @comcastcares Shares His Twitter Secrets With The PMN
October 13, 2009 - New Research: Engaging Gen Y & Dispelling Myths About Money
JOIN THE PARTICIPATORY MARKETING NETWORK:
Marketing is in the midst of a paradigm shift. The rise of a semantic and "social" internet is ushering in a new era in marketing defined by consumer participation and control. The PMN was established to give marketers the knowledge and know-how necessary to start marketing with customers rather than at customers. Join Today.
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This Month’s Featured Interview: Charlene Li of Altimeter Group interviews Chris Curtin, VP of Digital Strategy at HP. Click here to view.
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